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In this episode of From the Helm, Arnie Selvarajah, Group Co-CEO of Bell Financial Group (ASX:BFG), joins us to discuss the company’s evolution into a more diversified and holistic wealth manager.

Arnie unpacks the strategic shift beyond traditional stockbroking, outlining how Bell Financial Group is positioning itself for long-term growth through expanded wealth management capabilities, technology investment, and a broader client offering spanning self-directed and advised investors.
He also shares insights into the group’s competitive advantages, progress against its transformation strategy, and what this means for financial performance and future growth.

In this interview, Arnie covers:
• the strategic shift toward a more diversified, holistic wealth management model
• what expanding beyond stockbroking means for BFG’s future
• BFG’s competitive advantages in an evolving wealth landscape
• progress and milestones achieved in the transformation journey
• the role of technology in scaling across self-directed and advised channels
• impact of the transformation on financial performance and 2025 results
• why BFG presents a compelling investment opportunity
• key priorities and what investors should watch for in 2026.

Note: This interview was filmed on 25 March 2026.